ATLANTA: The propensity of developers, housing managers, advertising executives and image makers to rely on over 70s focus groups to shape projects, campaigns and housing inclusions is fatally flawed.
The veteran generation is so polite, that it by nature, instinct and upbringing will not provide you with rock solid research data upon which you may rely, but rather a set of responses they believe you wish to hear.
Even politeness has its peril…