SEATTLE: Retirement community, CCRC and assisted living promoters need to readjust sales strategies to lift take-up rates and move-in numbers. There are 3 new rules applying to the current market.
2. Guest stay programs (and contests): Similar to some model units at senior living communities, allow prospects to test drive the community before buying into it.
“Try Before You Buy” aims to make the decision to move easier for potential homeowners.
“It’s much easier to say ‘yes’ to a weekend than a full-on purchase agreement…”