Retirement community developers need to adjust sales strategies

AUSTIN: Retirement community, CCRC and assisted living promoters need to readjust sales strategies to lift take-up rates and move-in numbers. There are 3 new rules applying to the current market.

1. A step-by-step approach: Host a number of events that gradually lead to a personalized Read More »

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Bupa advert banned for suggesting private health care offers patients a ‘better chance of survival’

BOSTON: An advert for insurer Bupa has been banned for implying that cancer patients have a higher chance of survival if they receive private health care.

The Advertising Standards Authority (ASA) received 25 complaints about the television and video-on-demand ad that said: “Growing up my Read More »

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Cancer drug could be the key to curing the effects of Alzheimer’s

NEW HAVEN: A cancer drug shelved after disappointing results has stunned scientists by apparently reversing the effects of Alzheimer’s disease.

The drug known as AZD05030 could be soon tested on humans.

British pharmaceutical giant AstraZeneca had been developing the drug, known as AZD05030, to tackle Read More »

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Seniors housing developers compete for Global Award

NEW YORK: The two hundredth entry for the seniors housing Global Award for 2015 has been received.

London is now being bombarded with over 50s housing options. A Royal Mail site in central London with a 681-home scheme has received final approval.

The Mount Pleasant development Read More »

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