BOSTON: An advert for insurer Bupa has been banned for implying that cancer patients have a higher chance of survival if they receive private health care.
The Advertising Standards Authority (ASA) received 25 complaints about the television and video-on-demand ad that said: “Growing up my family always had Bupa health insurance. It probably saved my life.”
The voiceover went on: “At 27 I was diagnosed with breast cancer. Straight away a specialist Bupa team were there for me … That was seven years ago and Bupa’s still here for me today.”
On-screen text stated: “Specialist support teams. Access to latest proven drugs and treatments. Supporting you through your treatment.”
The complainants objected that the ad was misleading because it implied that there was a higher chance of survival for cancer patients who received private healthcare…