Link to sport has strong appeal to over 50s

MIAMI: There is a strong link between sport and the over 50s.

Developments linked to cricket, horse racing and football have all succeeded by targeting over 50s to underpin apartment/flat sales.

Projects involving horse racing include Cheltenham (UK), Newmarket (UK), Caulfield (Melbourne) and Randwick (Sydney).

Projects involving cricket include Pegasus/Somerset County Cricket Ground and St Monica Trust (Briston, UK), whilst college football underpinned the Beaver Stadium/Retirement Complex in State College, PA…

This trend is covered in detail in the Seniors Housing & Healthcare Trends.

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