AUSTIN: Private health insurers have been slow in adjusting their core bill-paying offerings.
The emphasis remains practical support.
But one provider has decided to innovate, by focusing new product offerings for sub-markets.
The new service goes beyond providing emotional and practical support in the ‘cancer survivorship’ and elderly care markets.
“We have a range of healthcare services and can provide advice, guidance and emotional support to help people make more informed decisions.
“With people’s expectations of healthcare providers changing, it is essential that they understand the breadth of our offering,” said…