LOS ANGELES: The American seniors housing sector is being inundated by a plethora of self-serving reports on all aspects of over 50s housing, funding, trends and life.
99 per cent are self-serving advertisements for a commercial enterprise targeting the sector.
They are dressed up limited surveys supporting a pre-determined outcome. The results are unreliable and they have become the scourge of the age.
Filtered through P.R. web-sites, they are picked up via search engines and confetti media outlets…