AUSTIN: Care bodies and associations are now too narrow a church to speak for the over 50s sector.
The market has broadened and the choice of both care and housing so widespread, that individual associations can no longer justify speaking for anyone outside their own membership segment.
Associations have morphed into lobby groups as members pitch for survival mechanisms.
Associations have started to look like the rear gunner on a Lancaster Bomber, spending increasing amounts of time facing backwards and covering their tails with a machine gun…