CHICAGO: With a growing number of senior living facilities, it’s important to have a senior living marketing strategy that makes your housing community stand out from the crowd.
An expert on senior living marketing and public relations shares these four strategies to help boost awareness of your senior housing community:
1. Social media for senior living marketing
There’s no doubt that social media has changed the way we communicate with each other. Initially deemed as a fad for younger people, these days 50 per cent of Facebook users are aged 35-65 and the fastest-growing group on Facebook is 65 and older. As a senior housing community, that means you can target both seniors and adult children who may be assisting with the decision-making through social media.