CHICAGO: An Integrated Retirement Village (IRV)/Continuous Care Retirement Community (CCRC) is developing an “outside the picket fence” business model.

The traditional business model sees its entire cashflow generated from its client base resident inside the property boundary.

The new business model targets the outside community, beyond the picket fence for 50 per cent of its turnover.

The extra revenue is generated from…

This trend is covered in detail in the Seniors Housing Trends Text Book Series