SEATTLE: The seniors housing market depth measuring methodology is no longer valid.
Penetration rates have long been used as an indicator of market demand for new development and expansion projects.
Latterly, occupancy levels in any given area have become the preferred yardstick.
But both are becoming increasingly inaccurate. Both worked when seniors housing was the only game in town, but with the advent of interlopers targeting the same market with different housing products, measuring future take-up rates is no longer as simple as it once was…