CHICAGO: The real opportunity for revenue growth is through increased discretionary spending by residents for premium products and personal services such as non-critical medicine, health, wellness and travel outside the core care continuum.
Revenue models are some of the more complicated parts of seniors housing when it comes to delivering housing and care and the tentacles of the business strategy of owning and operating communities. However, providers will be under more pressure to deliver and defend their practices in the eyes of all their constituents: owners, regulators, auditors and seniors and their families. Hence, the ability to grow revenues will be left to operators and owners to create opportunities in their communities to add products and services…