Retirement community companies need to appoint chief behavioral officer

SAN FRANCISCO: There is a growing need for Integrated Retirement Village entities and Continuous Care Retirement Communities to employ a chief behavioral officer to imbue a culture of positivism within both the management company and each community.

Many management companies are increasingly being perceived as aggressive developers who are offending communities with roughshod tactics, deaf ears, polarizing attitudes and a bullying demeanor as they pursue commercial goals within unrealistic time frames…

Full story covered in the Seniors Housing & Healthcare Trends.

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