CHICAGO: The current optimism over the long term upwards trend in the demand for Over 50s Housing, is misplaced.
Generational change (the oldest Boomer is closing in on 70) is bringing significant changes in attitude to traditional Over 70s Housing.
Most existing housing, which targets the veteran market, has one more ten-year occupancy left.
The Boomer detestation of seniors housing will trigger current model obsolescence…