LAS VEGAS: A major retirement community player is to pump another $300m blithely into its existing continuous care retirement communities (CCRC) operations in the belief that a ‘trick-up’ will build a bridge to the boomer market. The developer believes success will come from giving residents more options and flexibility at its 23 CCRC communities.
It hasn’t yet occurred to the nabobs at the helm of this VLCC tanker, that its core offering is deeply offensive to boomers, and no matter how hard they stir shit, it will never become chocolate…