SAN DIEGO: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
9. Don’t assume you know about physical and behavioral changes caused by the aging process. Learn and apply your knowledge to product design, online and traditional marketing approaches.