JACKSONVILLE: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
5. Don’t create an overly busy website design with small type sizes, garish colors and gratuitous design elements.
Don’t try to shove 10 pounds of copy into a five-pound page. Less can be more, especially in the early stages of communications. Design your online promotion to allow the customer to define the service attributes using his or her imagination in terms of his or her needs and desires…