SEATTLE: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
3. Don’t use unrealistic and negative images of older people, or portray them as frail, weak or not smart.
Portray them as doing for others, and as smart, active and wise individuals. Show them with wrinkles but advertise them doing something active…