LOS ANGELES: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
20. Marketers continually look for ways to group targeted customers to efficiently connect with them. Instead, treat baby boomers and older customers as individuals.