CHICAGO: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
19. Understand their buying habits. Ninety-three per cent of older consumers regularly or occasionally use the Internet to research products prior to purchase. Almost half (forty-six per cent) say searches are triggered by traditional advertising or an article they have read; nearly as many (forty-five per cent) are prompted by television or other broadcast media.