CHICAGO: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
14. Don’t attempt to instill a “sense of urgency” during a purchase consideration. Time is usually not of the essence in their decision-making process.