COLUMBUS: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
11. Don’t be dishonest. Be authentic and give them the facts. Avoid over-embellishing product or service performance claims. Doing so may be automatically perceived as misleading, as would small print on product labels and advertising.