LOS ANGELES: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
10. Don’t promote features. Promote and advertise your product as a gateway to desired experiences beyond the intrinsic value of the product. What additional value does it provide?