Care management group gets policy on free rent wrong

BALTIMORE: A leading provider of superior-quality senior care announced today that it will offer one month of free rent to new residents moving into its new memory care unit.

But the sales team has got the technique wrong. The methodology should allow the freeloader to stay until the unit is required by a paying guest.

Then there is no problem regarding asking the freeloader to go, and if the experience as a free guest has been fruitful, then the freeloader will voluntarily pay earlier to secure his or her position, as he or she sees the memory care center filling up…

Full story covered in the Seniors Housing & Healthcare Trends.

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