SAN FRANCISCO: Social media is opening new doors. It offers opportunities to build connections, share successes and explore opportunities that are difficult to map out in a linear world. Unfortunately the light-touch nature of the big social platforms can prevent the kind of interaction with an engaged audience that is needed to generate meaningful action.
To get around this, organizations are bypassing social media’s big box stores, taking the concepts and technology that drive traditional social media to build new platforms that connect their audiences in new ways. The end result is not the number of likes or followers, but measurable impact on the health of individuals and communities worldwide.
Several health organizations have already launched tailored social platforms that target very specific audiences and are designed to identify and share context-specific solutions…