LOS ANGELES: The advertising and marketing sector continues to use language and images which insult and alienate the audience they seek to persuade.
Actress Anne Reid detests lines such as “you’re amazing for your age”, and Judi Dench blanches when asked when she is intending to retire.
Boomers think they are all still 31. Concepts like healthcare aren’t absorbed and aged care housing has no relevancy in their thinking.
Understanding boomer minds is the subject of a study…