ATLANTA: End of life care is still dominated by clinicians, pain relief, hospitals, skilled nursing homes and sterile settings, despite a growing demand for a deeply personalized exit.
The skilled nursing home sector is in danger of losing a large portion of the ‘end of life’ market as it fails to adapt to new expectations and methodologies.
The culture and rigidity of skilled nursing home dictates precludes involvement, as skilled nursing homes seem unable or unwilling to shuck the narrow clinical approach…