Senior living developers target customisation for baby boomers

customiseNEW YORK: Baby boomers don’t want senior living communities to be a blemish looming over their horizon, analysts say. Instead, the desire is for a highly customised experience that is reflective of the distinct lifestyle, accomplishments and interests of the resident — an essential consideration as facilities are moving away from the “institutional” side of the spectrum toward an end that feels more like home.

“Everyone is interested in trying to create a normalised context so that when you move into the setting, you feel in control,” said Victor Regnier, a professor of architecture and gerontology.

Baby boomers are expected to be more deliberate as they select the communities they choose late in life, said…

Full story covered in the Seniors Housing & Healthcare Trends.