WASHINGTON, D.C.: A survey of recent tour-goers conducted by a third-party senior living referral company found that consumers want more open pricing information when they connect with a senior housing community. Of those who responded, 15% complained specifically about how the finance discussion was handled during the tour itself. Some even criticized the availability of pricing information ahead of the visit.
But there are pricing methods that providers can employ to optimize revenue, convert more leads into move-ins and reduce the need for promotions and discounts…