MIAMI: The concept is based on wellness and sociability, rather than being a care provider. Whilst core services are provided (home maintenance, meals, day care, transportation, memory support, personal care and safety monitoring), the raison d’etre is the re-creation of community, and re-moulding each suburb Read More »
Marketing to over 50s still wrong claim two surveys
SEATTLE: The portrayal of older generations isn’t going down well with those demographics and marketers need to carefully consider their target audiences before succumbing to stock image stereotypes.
Last month, a survey of 400 seniors (age 70+) found that 60% thought seniors featured in advertising Read More »
Posted in Research
Leave a comment
Study confirms growing seniors homeless numbers
SAN FRANCISCO: A new study by a University master’s student has found that a disproportionate number of seniors are staying in emergency shelters for extended periods of time.
Hannah Rabinovitch (pictured) conducted the longitudinal study on emergency shelter use patterns. The study examined nearly 46,000 Read More »
Posted in Trends
Leave a comment
Developers ignore opportunity to integrate affordable housing within CCRC business model
MIAMI: The integrated retirement community/continuous care retirement community (CCRC) business model is currently a product pitched at the wealthy, home owning, post 75 year old constituent.
Now one developer is looking to modify the model by including affordable housing and appealing to a lower income Read More »
Posted in Trends
Leave a comment