Connecting with boomers requires authenticity says author

SAN JOSE: David Wolfe, author of Ageless Marketing, tells the story of Reader’s Digest’s efforts to increase readership. Back around 25 years ago there was a successful lifestyle magazine for the older crowd called 50 Plus. Readers Digest took notice of an aging population and Read More »

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Parkinson’s breathalyser test to go on sale to boost early diagnosis

HOUSTON: A simple test is being trialled which could revolutionize detection of Parkinson’s disease.

Research found a clear difference in molecules exhaled by people with the condition and Alzheimer’s and healthy subjects. Read More »

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Architectural visions of future of seniors housing published

CHICAGO: Six visions of the future of seniors housing are currently on display.

All the housing types are currently under construction.

Website Paperhouses, which describes itself as the “first open source platform Read More »

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Seniors housing developers compete for Global Award

NEW YORK: The sixty-third entry for the seniors housing Global Award for 2015 has been received.

Dublin firm DTA Architects has already been awarded the Royal Institute of the Architects of Ireland (RIAI) housing medal for Domville Woods in Santry Demesne, a social and affordable housing Read More »

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