PHOENIX: The living wage impact; government astringency; skilled nursing home closures; skilled nursing home investor balance sheet writedowns; constant media attention given to staff behavioural transgressions; the pressure to move to a 6 hour day; the lack of continuous education for staff; the impact of court rulings on the care sector; generational change and a growing body of evidence that dementia/Alzheimer’s will not be a bonanza has coalesced to create a deep gloom in the skilled nursing home sector.
The sector has overlooked the truism of life. Everything is cyclical.
‘One generation passeth away, and another generation cometh…”
Whilst the core need for care will remain, its provision will undergo radical restructuring. No one in the sector need go out of business but radical change must be embraced to survive and grow. Every care provider needs to rethink its business model…