HOUSTON: Retirement communities and skilled nursing homes imply a level of elevated safety in their commercial pitch to prospective customers.
But evidence is mounting that age-apartheid compounds are increasingly becoming soft crime targets and the care sector is trashing its reputation by doing nothing to effectively counter the growing threat:
429: A skilled nursing home has been criticised by inspectors after employees used affectionate terms such as “love” and “sweetie” to address residents.
Staff who look after a dozen adults with learning difficulties said their patients like the terms.
But government inspectors disagreed.
A spokesman said: “The language was meant to be friendly, but it could be regarded as demeaning and patronising.”