FORT WORTH: A major seniors housing provider has nailed selling the same over 50s housing development with two different price points.
The price difference has been achieved with higher levels of staffing, more dining options and additional care services, as well as taking its existing high-end product to another level by adding concierge-type services.
The entity has targeted residents who desire the highest level of services and amenities – and found success in doing so.
The product…