SAN JOSE: Converting units to serve higher acuity residents can help senior living providers meet the occupancy needle and generate significant revenue growth at underperforming communities.
One national brand which is converting units from independent to assisted living at some of its communities has started to reap meaningful rewards as both an occupancy generator and a near 20% revenue booster, particularly among the first four communities to undergo conversions in the past six months.
Occupancy at one community increased from 69% prior to conversion to 93.1% at the first quarter’s close at March 31, 2015. Another community saw occupancy grow from 84.5% to 95.7% as a result of its conversion…