LOS ANGELES: Women over the age of 50 have become the biggest buyers of beauty products, inspired by the rise of older make-up and skin care models.
For the first time, it has been claimed, the older age group have outflanked the younger generation in terms of spending money on their looks.
The rise is thought to be down to marketing of anti-aging products, and a realization from brands and media that older women still care about their appearance.
According to researchers, the change has been inspired in part by cosmetics companies using older beauty ambassadors like 69-year-old Helen Mirren and Tilda Swinton, 53…