SEATTLE: The American retirement housing sector is shortening its shelf life by failing to expand its housing options thinking. The industry is so fixated by the Life Licence (LL) business model that it has developed myopia.
Despite clear signs that alternative models and operations are emerging, and that the sector never got more than 5 in every 100 to embrace the LL, (even when it was the only game in town), its obdurate resistance to change will surely redefine the meaning of the word hubris in the Websters dictionary…