INDIANAPOLIS: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
17. Older populations are increasingly becoming immersed in the Internet and, in many ways, can be compared to users who are decades younger. Baby boomers and older customers are using all forms of information-gathering available to them and so should marketers. Those that discount new media — assuming that these customers fail to use it — are making a big blunder.