MILWAUKEE: The boomer market is totally different to the veteran audience. Boomers think as independents, act as one man bands, believe they are unique, don’t believe healthcare applies to them and they all think they are still 31.
Here are 20 guidelines to help shape new thinking:
15. Don’t stress images that are contrary to traditional basic values. Generally accepted universal or traditional values may include the national flag, a church or temple, home, traditional small town, et cetera…