Care company made to apologize over scare mongering advertising campaign

SEATTLE: An aged care provider has apologized for a distasteful advertising campaign aimed at getting the elderly to consider their living options.

It features the “Boo Man,” a shadowy figure who preys on the aged, scattering their thoughts and turning everyday tasks into hazards.

In a widely distributed leaflet, cartoon-like frames show a shadowy figure lurking behind an elderly woman in her home and then reaching out towards her temples…

Full story covered in the Seniors Housing & Healthcare Trends.

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