LAS VEGAS: Whilst the target audience for retirement communities is still post 75, the primary buying decision driver is a daughter locked in the digital world.
She is not reading a print publication pitching white haired women in a retirement community setting.
She is working via her phone and computer, evaluating web sites, reviews, her network, Facebook and a dozen other digitally based sources.
And she is doing this for one reason. She wants her mom settled so she has one less call on her busy schedule, and one less worry off her mind…