BOSTON: Continuous care retirement communities (CCRCs) will have to pay attention to three major trends if they want to extend their shelf life.
The three major trends impacting aging services, not only for CCRCs but the broader senior housing industry, include catering to the changing consumer, the impact of health care reform and increasing prevalence of technology in senior care, said Steve Maag, director of residential communities for LeadingAge, during a brief video presentation last week.
“Baby boomers are going to become more demanding than the Silent Generation,” Maag said. “You’re going to have to deal with a different kind of consumer than you’ve been used to dealing with and it’s going to make you have to adapt the services you provide, the settings you provide them in and how you provide them in order to respond to the demands of those consumers.”
To meet these demands, CCRCs will have to analyze their campuses, as well as their amenities, and develop programs to be flexible and innovative…