CHICAGO: Developers and continuous care retirement community (CCRC) managers are gambling that the product that had had a strong appeal to the veteran generation, will hold the same attraction to baby boomers.
“We are reimagining the front entrance, updating the look and functionality of our new café, and positioning it in a more central location; changing the colors and lighting, and upgrading the art and music studios, among other efforts,” said one CCRC management team. “It is important to realize that we are not only appealing to our current residents, but also the residents of the future. Tastes change and expectations change over time, and it is important to respond to that.
“Technology is at the forefront of renovations. We are installing wifi in our flagship campus – something no one imagined we would need 20 years ago.”
But a makeover may not be enough…