SEATTLE: An expert commission has released its report into the future of skilled nursing homes.
The commission has spent the last twelve months reviewing the brand of residential care, public perceptions, best practice and identifying the direction in which residential care should go in order to “reinvent” itself. Its aim was to set out the vision of residential care in the twenty-first century and how the existing housing could help to deliver this vision.
The report concluded that the brand of residential care is “fatally damaged”.
The report recommends rebranding residential care as “housing with care”.
It remains to be seen if changing the terminology can achieve this outcome given embedded public perceptions…