Long-term care insurance market gets first new issuer in 10 years

HeartsPicture DALLAS: The National Guardian Life Insurance Co. is starting to market EssentialLTC, a new stand-alone long-term care insurance policy.

The Madison, Wisconsin-based life insurer is the first insurer to enter the U.S. market for stand-alone long-term care insurance products in more than 10 years. The policy will pay for facility-based long-term care services, such as nursing home care, and comprehensive home and community-based long-term care services…..

Full story covered in the Seniors Housing & Healthcare Trends.